1939 marked the year when Christian pioneers, led by Gen. Paulino Santos, first set foot on its rich soil. Embraced by the cultural and tribal hospitality of the settlers, this opened its doorway to a multitude of Filipinos on every sideof the islands.

General Santos City is strategically located within the trading economic center of SOCSKSARGEN growth Area ( South Cotabato , Sultan Kudarat, Sarangani and General Santos). It provides trade access to major foreign markets – Brunei , Singapore , Malaysia , Indonesia , Australia , Pacific Islands , Japan , HongKong, Middle East , Continental Europe and the United States .

Down the southern tip of Mindanao, expanding from the basin of Saranggani bay, lies the city of General Santos. Bounded by three municipalities of Saranggani province and two municipalities of South Cotabato which consists of 26 barangays with unique and rich cultural distinctions. The city's economy depends mainly on agro-industrial.

Can be located 125.1 and 125.17E longitudes and between 5.58 to 6.2N latitude. It accounts for it largest daily fish producing in the country and leading producer of sashimi grade tuna . Residents boast that fish of seafoods do not come fresher than in this city.

Bilingualism , is very common in the area, while Cebuano is widely spoken, many people speak an extra dialect ot two. Most people are also conservant in English, it being the official medium of school instructions and business communication.

Religious freedom is recognized in this southern region, while 70% of population are Roman Catholic the rest belong to a wide distribution of religious affiliations such as Protestants -20%, Islam -5%, Iglesia ni Kristo-3 % others are 2%.