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SOONG`S SHELL CRAFT Amidst the sea breeze echoed the chime that tingles everyone's ears� serenades passersby with a melodious tune. Thirty years of honesty, hard work, a lot of perseverance and a strong drive for excellence blessed the shade of Nena Ygoy. A woman achiever who dreamt to broaden her family's economic stability using the skill learned from a friend christened, Mathilde Cosep. Their friendship bloomed so well that the trust and confidence was built, started the trade in relationship of the two in terms of commission. There was no capital involved at the start of the business. With God's blessing, an American tycoon named David Shap passed the small Shanty of Nena and saw the skillfully made placemats. He was amazed with the touch of creativity and immediately offered a higher commission based business. Cash advances were made by Asian Trade Center owned by Shap for Nena Ygoy. It then marked as the pick-up point of her business entrepreneurship. She delivered for Pearly Trading in Mandaue City , Arsolo Trading, Mandaue City , VicMar and Lord Line in Punta Engano and a lot more. A big purchase order was made and thirty percent commission was Nena's first real step to the ownership of the factory instead of a consignment basis for every venture in her business scheme. A marvelous rise of fame! Many tourists came to have product with the cheapest buy. Nena's factory in 1977 was only least expensive among its competitors. Durability and originality wise, her place answers it well. Hard labor, commitment, skillfulness and spiritual involvement made this vivacious woman rose to the ranks which helped her family augment their standing in the society. Nena Ygoy's eloquence in shell craft worked wonders. All her children finished college. She was able to buy a car and three vans, hectares of lots and had the feel for the silver platter. 1977 was a crucial time for Nena, her husband passed away and left alone to attend the booming business. Strong-willed and determined she toiled day and night for the climb of success. She did it! With the concerted effort of her kids and relatives. |
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