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The GenSan’s fastest growing industry is fishing, which is responsible for the economic

improvement of the city today. Approaching to the largest fish port in Philippines

(Navotas fish port) in terms of daily fish landing volume, the city's fish port ranks first in

terms of high value fish. The city proudly ships sashimi-grade tuna to Japan, Canada,

United States, Hong Kong and leading hotels in Metro Manila. It is also home to seven of

the biggest tuna processing firm in the Philippines with a combined canning capacity of

570 metric tons a day. The city has now over 50 commercial fishing companies landing a

collective volume of 8,000 metric tons of sashimi grade tuna per month. Fishermen in the

area are mostly skilled in modern techniques and possess the equipment to fish in the

world’s major fishing banks.

The Tuna Festival is not merely a scene but a venue to showcase the city's pride and

success. As a whole, it is a celebration of the ocean's gift. In addition, it is motivating the

concrete power of the city, wherein collective spirit is the inspiration that underscores the

leadership of the city's affairs. September 5, 1968 marks the inauguration of General

Santos from a municipality into a city without changing its name. From then until 1986,

General Santos moved up from a third class City to a first class City. During those times

until today, the agriculture and most especially the fishing industry boomed dramatically.NEXT